European Academy of Management Conference 2003

Abstract

Trust is considered to be an appropriate way to meet the challenges inherent in transnational business cooperation. The present empirical study distinguishes between personand organization-oriented trust and explores possible relationships with performance measures such as 'goal achievement' and 'development of profit'. The characteristic of our study is that it comprises a six country comparison. We are able to show significant differences between the countries with respect to the degrees of personas well as organization-oriented trust. We also provide empirical evidence for a relationship between trust and performance, however the results are very heterogeneous and country specific. Torsten M. Kühlmann Institute for Human Resource Management University of Bayreuth 95440 Bayreuth Germany Tel. (++49) 921-55 29 52 Fax (++49) 921-55 29 54 Torsten.Kuehlmann@uni-bayreuth.de Nada Endrissat Institute for Human Resource Management University of Bayreuth 95440 Bayreuth Germany Tel. (++49) 921-55 29 53 Fax (++49) 921-55 29 54 Nada.Endrissat@uni-bayreuth.de

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